Drivers of attitudes towards migrants
In this session, you will learn what are the key drivers of attitudes towards migrants and what can shape the public debate on migration.
Readings
- An introduction to funding journalism and media, Ariadne
- Shaping the public narrative on migration and migrants, GFMD
- Who is reshaping public opinion on the EU’s migration policies?, Huddleston and Sharif
- How the media contributed to the migrant crisis, The Guardian
How to create positive impact on migration narratives
In this session, you will learn how to create positive impact on migration narratives and the tactics on the communication on migration.
Readings
- Communicating effectively on migration: recommendations and policy options, Sharif
- Changing the narrative: media representation of refugees and migrants in Europe, Refugees Reporting
- Beyond fear and hate: mobilising people power to create a new narrative on migration and diversity, Crowley and Mcmahon
Videos
``Changing the weather`` in the public debate on migration: Challenges and frames
In this session you will learn how to build insight into effective ways of engaging middle audiences in the migration debate and the challenges from a framing perspective. In particular the course explores:
How to effectively engage middle audiences? – What are effective ways to engage these movable middle groups in a campaigning process? And what do these terms/concepts mean in practice?
Why do this type of campaigning? – What are the obstacles to putting forward a diversity agenda in public discussions on migration and how can frames help us understand these challenges and manage responses?
Readings
- Attitudes towards National Identity, Immigration and Refugees in Germany, Online Report, More in Common
- Attitudes towards National Identity, Immigration and Refugees in Italy. Online Report, More in Common
- Attitudes towards National Identity, Immigration and Refugees in Greece. Online Report, More in Common
- Hope, Hate & Loss: Understanding the drivers of Hope and Hate/UK, Hope Not Hate/Rose Carter
- Immigration & Refugee Protection in Ireland: An Analysis of Public Attitudes, Social Change Initiative
Useful Links
- Reframing Migration Narratives Toolkit, International Centre for Policy Advocacy
- Why a reframing approach?, International Centre for Policy Advocacy
``Changing the weather`` in the public debate on migration: Effective responses and campaign case
In this session you will learn the ICPA experience and lessons from supporting the development of reframing campaigns in Germany over three years in the Narrative Change Lab, as part of the “Reframe the Debate! New Migration Narratives for Constructive Dialogue” project. In particular, the course explores:
Who to target to reach our goals? – Why should we target the so-called ‘moveable middle’, and how can we understand this group better? How do we balance our tactics and be realistic about what it takes to shift the public debate?
Readings
- Haidt, Jonathon (2012), The righteous mind: Why good people are divided by politics and religion. New York: Pantheon Books – Chapter 12 – Can’t we all disagree more constructively? p.319-366
- Lakoff, George (2014), Don’t think of an elephant! know your values and frame the debate: the essential guide for progressives, 2nd Edition, White River Junction, Vt, Chelsea Green Pub. Co. – Chapter 16 – How to respond to conservatives? P 156-164
- Attitudes towards National Identity, Immigration and Refugees in Greece. Online Report, More in Common
- How to talk about immigration, British Future – Chapter 2: How not to talk about immigration: Lessons from Liberals p.25 to 42
- Ganz, Marshall (2011). “Public Narrative, Collective Action, and Power.” Accountability through Public Opinion: From Inertia to Public Action, edited by Sina Odugbemi and Taeku Lee, World Bank Group, 2011, pp. 269-286.
- Robinson, Rashad (2018) Changing Our Narrative About Narrative: The Infrastructure Required for Building Narrative Power. Hass Institute Publication.
Useful Links
Videos
- Säli #GM with English Subtitles, International Centre for Policy Advocacy
- Ali #GM with English Subtitles, International Centre for Policy Advocacy
- Nariman #GM with English Subtitles, International Centre for Policy Advocacy